
Long-term loyalty
There are products you buy for years to come. A car, motorcycle, bicycle, branded watch, phone, or musical instrument. Loyalty programs for such brands are designed to carefully select incentives and motivations so that the customer chooses to purchase the brand's product again in the future.
How does long-term loyalty differ from classic loyalty?
Products covered by long-term loyalty are not shoes, coffee at a favorite cafe, or refueling at a gas station. There, the transaction amount is small (e.g., between 15 PLN and 500 PLN) and the purchase frequency is even several times a week or month. So how can we check in numbers which products are subject to long-term loyalty?
Car
120,000 PLN
Once every 5 years

Car
120,000 PLN
Once every 5 years

Motorcycle
45,000 PLN
Once every 10 years

Motorcycle
45,000 PLN
Once every 10 years

Premium smartphone
4,000 PLN
Once every 4 years

Smartphone
4,000 PLN
Once every 4 years
How to select motivational mechanisms for customers in this area?
In the current economic situation, as much as 60% of companies' activities in the loyalty area are focused on non-transactional motivational and engagement mechanisms. Antavo's Global Customer Loyalty Report 2023transactional incentives
non-transactional incentives


We often make purchasing decisions based on emotions and only later look for rational confirmation of their correctness
Tony Robbins

Examples of emotional needs
- Being important and unique
- Belonging to a group
- Desire to stand out in a group
- Being liked
- Identification with brand values
Examples of non-transactional incentives
- Invitation to an event for brand customers
- Participation in a contest
- Joining a customer forum
- Meeting for coffee with a "friendly" customer advisor
- Personal contact inquiring about satisfaction with product use
Proprietary Model "Loyalty for Years"
We have always believed in non-transactional customer motivations based on basic elements of psychology and behavioral economics. That's why we created an original motivation system that takes into account a wide range of non-transactional incentives that perfectly complement classic transactional incentives.Level of loyalty and emotional connection with the brand
transactional incentives
non-transactional incentives

What do our clients say?
We have been collaborating with Oskar Wegner's company for over 10 years. Such a long period shows how much we value project implementation with the Oskar Wegner team. There are no tasks and ideas that are not undertaken. The team is well-acquainted with the loyalty program, answers the toughest questions, and helps meet the expectations of program participants. The quality of work is top-notch, so we wholeheartedly recommend collaborating with them to other companies.Joanna Mienkina-WróblewskaMarketing ManagerAdelajda Seredyńska-TaratorkinSenior Marketing ManagerPaulina Nykiel-MachajCRM Manager
The company Oskar Wegner Sp. z o.o. has developed a gamification solution for employees of our Media Expert stores. The gamification platform effectively supports the realization of business objectives and fosters engagement among employees. At the same time, which is very important to us, we are highly satisfied with the course of cooperation, operational efficiency, and communication with the employees of the Oskar Wegner company. Compared to other firms we collaborate with in implementing various IT applications, our cooperation with Oskar Wegner is exemplary. I wish every organization such a client-oriented approach and focus on problem-solving.Dorota AndrzejczykHR Training Manager
Oskar Wegner Company is a professional business partner with an individual approach to projects. The motivational program that we jointly implemented was well-tailored to our needs and budgetary assumptions. Project management, which has been consistently conducted by the agency, runs smoothly and without disruptions. The team - dedicated both to the implementation and ongoing support of the motivational program - is characterized by high commitment, excellent qualifications, and a profound understanding of relationship marketing issues.Łukasz WagnerCEO
We are pleased and fully confident in recommending the professional services of Oskar Wegner Ltd. as a trustworthy partner in the field of consultancy, creation, and management of gamification platforms. (...) The feedback from several hundred employees involved in the game is also very positive, and the results they achieve are correlated with business tasks. Gamification is an interesting tool in building employee engagement, and we will continue to develop this form of employee motivation.Zenon GołębiewskiSales Information Manager
The gamification platform effectively supports achieving business goals and building engagement among employees. Sales representatives showed a lot of enthusiasm related to the game of building a city, which was the main element of the "game". Thanks to frequent logging in and engagement in the game, awareness of the level of task realization has increased, and we were able to effectively influence the habits of our sales reps, increasing the realization of crucial KPIs.Maciej KrasnodębskiMultimedia Channel Manager
Oskar Wegner company possesses a well-organized IT and project infrastructure, which is undoubtedly an advantage in execution of complex projects. The company takes our expectations into account, and our programs are not off-the-shelf but rather tailored to our needs, taking into regard the specific nature of our industry.Cezary UrbanDirector of the Agricultural Solutions Department at BASF Poland
We are very pleased with our collaboration with Oskar Wegner z o.o., who prepared for us three editions of the "Rock Town" gamification for external sales forces and two editions of the "Rock Master" gamification for performers. We recommend Oskar Wegner as a reliable business partner, and their gamification platform with an advanced game world as an effective tool for building engagement and supporting the achievement of business goals.Tomasz WeberManager of Marketing Communications & PR Department
We are pleased with the course of our cooperation and can vouch for the professionalism of Oskar Wegner's employees both during the project implementation and throughout its duration. Of particular note is the attractive and creative approach to communication with participants, a proactive approach to the project, and thorough analytics.Maciej KrasnodębskiMultimedia Channel Manager
I am pleased to recommend Oskar Wegner Ltd. as a reliable business partner. Our collaboration began over 15 years ago, in 2007, when Oskar Wegner, at our request, prepared the partner loyalty program "Toyota More." Since then, the company has demonstrated initiative, dedication, and determination, which have contributed to excellent results achieved within the program, even at challenging and complex times for the automotive industry.Jerzy OniskBusiness Planning & Customer Experience Director
Our collaboration with Oskar Wegner company has been ongoing since 2014, when we commissioned them to prepare and comprehensively manage the partnership program “Program Jakość”. The success of the program led us to entrust the company with subsequent projects: preparation and management of the partnership loyalty programs BeneFito and Victoria, as well as the BASF Promotional Platform.Cezary UrbanDirector of the Agricultural Solutions Department at BASF Poland
Professionalism, commitment to work, competence, and experience are the strengths of Oskar Wegner company. Our collaboration is not limited to the Toyota More program alone. Gradually, we have entrusted the company with additional tasks: managing Toyota's helpline, LiveChat, the Data Protection Contact Point, and Service Campaigns.Jerzy OniskBusiness Planning & Customer Experience Director
We recommend Oskar Wegner Ltd. as a reliable business partner, and their gamification platform with an advanced game world as an effective tool for building engagement and supporting the achievement of business goals.Tomasz WeberManager of Marketing Communications & PR Department
Oskar Wegner's company is committed to implementing our joint projects, allowing us to leverage their many years of experience in managing them. An undeniable asset of the company is understanding our business, adapting to our needs, and the full commitment of the employees serving us. After years of collaboration, I can confidently say that we made the right choice, which is also reflected in the motivation of our sales team using Oskar Wenger's programs. Working with trustworthy specialists supports the maximization of business results.Marcin MordakSales Network Director
We have been collaborating with Oskar Wegner's company for over 10 years. Such a long period shows how much we value project implementation with the Oskar Wegner team. There are no tasks and ideas that are not undertaken. The team is well-acquainted with the loyalty program, answers the toughest questions, and helps meet the expectations of program participants. The quality of work is top-notch, so we wholeheartedly recommend collaborating with them to other companies.Joanna Mienkina-WróblewskaMarketing ManagerAdelajda Seredyńska-TaratorkinSenior Marketing ManagerPaulina Nykiel-MachajCRM Manager
The company Oskar Wegner Sp. z o.o. has developed a gamification solution for employees of our Media Expert stores. The gamification platform effectively supports the realization of business objectives and fosters engagement among employees. At the same time, which is very important to us, we are highly satisfied with the course of cooperation, operational efficiency, and communication with the employees of the Oskar Wegner company. Compared to other firms we collaborate with in implementing various IT applications, our cooperation with Oskar Wegner is exemplary. I wish every organization such a client-oriented approach and focus on problem-solving.Dorota AndrzejczykHR Training Manager
The company Oskar Wegner Sp. z o.o. has developed a gamification solution for employees of our Media Expert stores. The gamification platform effectively supports the realization of business objectives and fosters engagement among employees. At the same time, which is very important to us, we are highly satisfied with the course of cooperation, operational efficiency, and communication with the employees of the Oskar Wegner company. Compared to other firms we collaborate with in implementing various IT applications, our cooperation with Oskar Wegner is exemplary. I wish every organization such a client-oriented approach and focus on problem-solving.Dorota AndrzejczykHR Training Manager
Oskar Wegner Company is a professional business partner with an individual approach to projects. The motivational program that we jointly implemented was well-tailored to our needs and budgetary assumptions. Project management, which has been consistently conducted by the agency, runs smoothly and without disruptions. The team - dedicated both to the implementation and ongoing support of the motivational program - is characterized by high commitment, excellent qualifications, and a profound understanding of relationship marketing issues.Łukasz WagnerCEO
We are pleased and fully confident in recommending the professional services of Oskar Wegner Ltd. as a trustworthy partner in the field of consultancy, creation, and management of gamification platforms. (...) The feedback from several hundred employees involved in the game is also very positive, and the results they achieve are correlated with business tasks. Gamification is an interesting tool in building employee engagement, and we will continue to develop this form of employee motivation.Zenon GołębiewskiSales Information Manager
The gamification platform effectively supports achieving business goals and building engagement among employees. Sales representatives showed a lot of enthusiasm related to the game of building a city, which was the main element of the "game". Thanks to frequent logging in and engagement in the game, awareness of the level of task realization has increased, and we were able to effectively influence the habits of our sales reps, increasing the realization of crucial KPIs.Maciej KrasnodębskiMultimedia Channel Manager
Oskar Wegner company possesses a well-organized IT and project infrastructure, which is undoubtedly an advantage in execution of complex projects. The company takes our expectations into account, and our programs are not off-the-shelf but rather tailored to our needs, taking into regard the specific nature of our industry.Cezary UrbanDirector of the Agricultural Solutions Department at BASF Poland
We are very pleased with our collaboration with Oskar Wegner z o.o., who prepared for us three editions of the "Rock Town" gamification for external sales forces and two editions of the "Rock Master" gamification for performers. We recommend Oskar Wegner as a reliable business partner, and their gamification platform with an advanced game world as an effective tool for building engagement and supporting the achievement of business goals.Tomasz WeberManager of Marketing Communications & PR Department
We are pleased with the course of our cooperation and can vouch for the professionalism of Oskar Wegner's employees both during the project implementation and throughout its duration. Of particular note is the attractive and creative approach to communication with participants, a proactive approach to the project, and thorough analytics.Maciej KrasnodębskiMultimedia Channel Manager
I am pleased to recommend Oskar Wegner Ltd. as a reliable business partner. Our collaboration began over 15 years ago, in 2007, when Oskar Wegner, at our request, prepared the partner loyalty program "Toyota More." Since then, the company has demonstrated initiative, dedication, and determination, which have contributed to excellent results achieved within the program, even at challenging and complex times for the automotive industry.Jerzy OniskBusiness Planning & Customer Experience Director
Our collaboration with Oskar Wegner company has been ongoing since 2014, when we commissioned them to prepare and comprehensively manage the partnership program “Program Jakość”. The success of the program led us to entrust the company with subsequent projects: preparation and management of the partnership loyalty programs BeneFito and Victoria, as well as the BASF Promotional Platform.Cezary UrbanDirector of the Agricultural Solutions Department at BASF Poland
Professionalism, commitment to work, competence, and experience are the strengths of Oskar Wegner company. Our collaboration is not limited to the Toyota More program alone. Gradually, we have entrusted the company with additional tasks: managing Toyota's helpline, LiveChat, the Data Protection Contact Point, and Service Campaigns.Jerzy OniskBusiness Planning & Customer Experience Director
We recommend Oskar Wegner Ltd. as a reliable business partner, and their gamification platform with an advanced game world as an effective tool for building engagement and supporting the achievement of business goals.Tomasz WeberManager of Marketing Communications & PR Department
Oskar Wegner's company is committed to implementing our joint projects, allowing us to leverage their many years of experience in managing them. An undeniable asset of the company is understanding our business, adapting to our needs, and the full commitment of the employees serving us. After years of collaboration, I can confidently say that we made the right choice, which is also reflected in the motivation of our sales team using Oskar Wenger's programs. Working with trustworthy specialists supports the maximization of business results.Marcin MordakSales Network Director
We have been collaborating with Oskar Wegner's company for over 10 years. Such a long period shows how much we value project implementation with the Oskar Wegner team. There are no tasks and ideas that are not undertaken. The team is well-acquainted with the loyalty program, answers the toughest questions, and helps meet the expectations of program participants. The quality of work is top-notch, so we wholeheartedly recommend collaborating with them to other companies.Joanna Mienkina-WróblewskaMarketing ManagerAdelajda Seredyńska-TaratorkinSenior Marketing ManagerPaulina Nykiel-MachajCRM Manager
The company Oskar Wegner Sp. z o.o. has developed a gamification solution for employees of our Media Expert stores. The gamification platform effectively supports the realization of business objectives and fosters engagement among employees. At the same time, which is very important to us, we are highly satisfied with the course of cooperation, operational efficiency, and communication with the employees of the Oskar Wegner company. Compared to other firms we collaborate with in implementing various IT applications, our cooperation with Oskar Wegner is exemplary. I wish every organization such a client-oriented approach and focus on problem-solving.Dorota AndrzejczykHR Training Manager
Oskar Wegner Company is a professional business partner with an individual approach to projects. The motivational program that we jointly implemented was well-tailored to our needs and budgetary assumptions. Project management, which has been consistently conducted by the agency, runs smoothly and without disruptions. The team - dedicated both to the implementation and ongoing support of the motivational program - is characterized by high commitment, excellent qualifications, and a profound understanding of relationship marketing issues.Łukasz WagnerCEO
We are pleased and fully confident in recommending the professional services of Oskar Wegner Ltd. as a trustworthy partner in the field of consultancy, creation, and management of gamification platforms. (...) The feedback from several hundred employees involved in the game is also very positive, and the results they achieve are correlated with business tasks. Gamification is an interesting tool in building employee engagement, and we will continue to develop this form of employee motivation.Zenon GołębiewskiSales Information Manager
The gamification platform effectively supports achieving business goals and building engagement among employees. Sales representatives showed a lot of enthusiasm related to the game of building a city, which was the main element of the "game". Thanks to frequent logging in and engagement in the game, awareness of the level of task realization has increased, and we were able to effectively influence the habits of our sales reps, increasing the realization of crucial KPIs.Maciej KrasnodębskiMultimedia Channel Manager
Oskar Wegner company possesses a well-organized IT and project infrastructure, which is undoubtedly an advantage in execution of complex projects. The company takes our expectations into account, and our programs are not off-the-shelf but rather tailored to our needs, taking into regard the specific nature of our industry.Cezary UrbanDirector of the Agricultural Solutions Department at BASF Poland
We are very pleased with our collaboration with Oskar Wegner z o.o., who prepared for us three editions of the "Rock Town" gamification for external sales forces and two editions of the "Rock Master" gamification for performers. We recommend Oskar Wegner as a reliable business partner, and their gamification platform with an advanced game world as an effective tool for building engagement and supporting the achievement of business goals.Tomasz WeberManager of Marketing Communications & PR Department
We are pleased with the course of our cooperation and can vouch for the professionalism of Oskar Wegner's employees both during the project implementation and throughout its duration. Of particular note is the attractive and creative approach to communication with participants, a proactive approach to the project, and thorough analytics.Maciej KrasnodębskiMultimedia Channel Manager
I am pleased to recommend Oskar Wegner Ltd. as a reliable business partner. Our collaboration began over 15 years ago, in 2007, when Oskar Wegner, at our request, prepared the partner loyalty program "Toyota More." Since then, the company has demonstrated initiative, dedication, and determination, which have contributed to excellent results achieved within the program, even at challenging and complex times for the automotive industry.Jerzy OniskBusiness Planning & Customer Experience Director
Our collaboration with Oskar Wegner company has been ongoing since 2014, when we commissioned them to prepare and comprehensively manage the partnership program “Program Jakość”. The success of the program led us to entrust the company with subsequent projects: preparation and management of the partnership loyalty programs BeneFito and Victoria, as well as the BASF Promotional Platform.Cezary UrbanDirector of the Agricultural Solutions Department at BASF Poland
Professionalism, commitment to work, competence, and experience are the strengths of Oskar Wegner company. Our collaboration is not limited to the Toyota More program alone. Gradually, we have entrusted the company with additional tasks: managing Toyota's helpline, LiveChat, the Data Protection Contact Point, and Service Campaigns.Jerzy OniskBusiness Planning & Customer Experience Director
We recommend Oskar Wegner Ltd. as a reliable business partner, and their gamification platform with an advanced game world as an effective tool for building engagement and supporting the achievement of business goals.Tomasz WeberManager of Marketing Communications & PR Department
Oskar Wegner's company is committed to implementing our joint projects, allowing us to leverage their many years of experience in managing them. An undeniable asset of the company is understanding our business, adapting to our needs, and the full commitment of the employees serving us. After years of collaboration, I can confidently say that we made the right choice, which is also reflected in the motivation of our sales team using Oskar Wenger's programs. Working with trustworthy specialists supports the maximization of business results.Marcin MordakSales Network Director
We have been collaborating with Oskar Wegner's company for over 10 years. Such a long period shows how much we value project implementation with the Oskar Wegner team. There are no tasks and ideas that are not undertaken. The team is well-acquainted with the loyalty program, answers the toughest questions, and helps meet the expectations of program participants. The quality of work is top-notch, so we wholeheartedly recommend collaborating with them to other companies.Joanna Mienkina-WróblewskaMarketing ManagerAdelajda Seredyńska-TaratorkinSenior Marketing ManagerPaulina Nykiel-MachajCRM Manager
The company Oskar Wegner Sp. z o.o. has developed a gamification solution for employees of our Media Expert stores. The gamification platform effectively supports the realization of business objectives and fosters engagement among employees. At the same time, which is very important to us, we are highly satisfied with the course of cooperation, operational efficiency, and communication with the employees of the Oskar Wegner company. Compared to other firms we collaborate with in implementing various IT applications, our cooperation with Oskar Wegner is exemplary. I wish every organization such a client-oriented approach and focus on problem-solving.Dorota AndrzejczykHR Training Manager
Oskar Wegner Company is a professional business partner with an individual approach to projects. The motivational program that we jointly implemented was well-tailored to our needs and budgetary assumptions. Project management, which has been consistently conducted by the agency, runs smoothly and without disruptions. The team - dedicated both to the implementation and ongoing support of the motivational program - is characterized by high commitment, excellent qualifications, and a profound understanding of relationship marketing issues.Łukasz WagnerCEO
We are pleased and fully confident in recommending the professional services of Oskar Wegner Ltd. as a trustworthy partner in the field of consultancy, creation, and management of gamification platforms. (...) The feedback from several hundred employees involved in the game is also very positive, and the results they achieve are correlated with business tasks. Gamification is an interesting tool in building employee engagement, and we will continue to develop this form of employee motivation.Zenon GołębiewskiSales Information Manager
The gamification platform effectively supports achieving business goals and building engagement among employees. Sales representatives showed a lot of enthusiasm related to the game of building a city, which was the main element of the "game". Thanks to frequent logging in and engagement in the game, awareness of the level of task realization has increased, and we were able to effectively influence the habits of our sales reps, increasing the realization of crucial KPIs.Maciej KrasnodębskiMultimedia Channel Manager
Oskar Wegner company possesses a well-organized IT and project infrastructure, which is undoubtedly an advantage in execution of complex projects. The company takes our expectations into account, and our programs are not off-the-shelf but rather tailored to our needs, taking into regard the specific nature of our industry.Cezary UrbanDirector of the Agricultural Solutions Department at BASF Poland
We are very pleased with our collaboration with Oskar Wegner z o.o., who prepared for us three editions of the "Rock Town" gamification for external sales forces and two editions of the "Rock Master" gamification for performers. We recommend Oskar Wegner as a reliable business partner, and their gamification platform with an advanced game world as an effective tool for building engagement and supporting the achievement of business goals.Tomasz WeberManager of Marketing Communications & PR Department
We are pleased with the course of our cooperation and can vouch for the professionalism of Oskar Wegner's employees both during the project implementation and throughout its duration. Of particular note is the attractive and creative approach to communication with participants, a proactive approach to the project, and thorough analytics.Maciej KrasnodębskiMultimedia Channel Manager
I am pleased to recommend Oskar Wegner Ltd. as a reliable business partner. Our collaboration began over 15 years ago, in 2007, when Oskar Wegner, at our request, prepared the partner loyalty program "Toyota More." Since then, the company has demonstrated initiative, dedication, and determination, which have contributed to excellent results achieved within the program, even at challenging and complex times for the automotive industry.Jerzy OniskBusiness Planning & Customer Experience Director
Our collaboration with Oskar Wegner company has been ongoing since 2014, when we commissioned them to prepare and comprehensively manage the partnership program “Program Jakość”. The success of the program led us to entrust the company with subsequent projects: preparation and management of the partnership loyalty programs BeneFito and Victoria, as well as the BASF Promotional Platform.Cezary UrbanDirector of the Agricultural Solutions Department at BASF Poland
Professionalism, commitment to work, competence, and experience are the strengths of Oskar Wegner company. Our collaboration is not limited to the Toyota More program alone. Gradually, we have entrusted the company with additional tasks: managing Toyota's helpline, LiveChat, the Data Protection Contact Point, and Service Campaigns.Jerzy OniskBusiness Planning & Customer Experience Director
We recommend Oskar Wegner Ltd. as a reliable business partner, and their gamification platform with an advanced game world as an effective tool for building engagement and supporting the achievement of business goals.Tomasz WeberManager of Marketing Communications & PR Department
Oskar Wegner's company is committed to implementing our joint projects, allowing us to leverage their many years of experience in managing them. An undeniable asset of the company is understanding our business, adapting to our needs, and the full commitment of the employees serving us. After years of collaboration, I can confidently say that we made the right choice, which is also reflected in the motivation of our sales team using Oskar Wenger's programs. Working with trustworthy specialists supports the maximization of business results.Marcin MordakSales Network Director
We have been collaborating with Oskar Wegner's company for over 10 years. Such a long period shows how much we value project implementation with the Oskar Wegner team. There are no tasks and ideas that are not undertaken. The team is well-acquainted with the loyalty program, answers the toughest questions, and helps meet the expectations of program participants. The quality of work is top-notch, so we wholeheartedly recommend collaborating with them to other companies.Joanna Mienkina-WróblewskaMarketing ManagerAdelajda Seredyńska-TaratorkinSenior Marketing ManagerPaulina Nykiel-MachajCRM ManagerWhy us?
25 years of experience in loyalty programs
70-person team of specialists from many fields, areas, and levels of competence
Own: Contact Center, reward logistics, business analytics, IT department
Support in areas such as strategy, legal aspects, reward mechanisms, data security
High IT security standards and personal data management (ISO 27001, GDPR)
Organizational culture focused on achieving goals





