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Long-term loyalty

There are products you buy for years to come. A car, motorcycle, bicycle, branded watch, phone, or musical instrument. Loyalty programs for such brands are designed to carefully select incentives and motivations so that the customer chooses to purchase the brand's product again in the future.
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How does long-term loyalty differ from classic loyalty?

Products covered by long-term loyalty are not shoes, coffee at a favorite cafe, or refueling at a gas station. There, the transaction amount is small (e.g., between 15 PLN and 500 PLN) and the purchase frequency is even several times a week or month. So how can we check in numbers which products are subject to long-term loyalty?
icon Car
Car
120,000 PLN
Once every 5 years
icon Car
Car
120,000 PLN
Once every 5 years
icon Motorcycle
Motorcycle
45,000 PLN
Once every 10 years
icon Motorcycle
Motorcycle
45,000 PLN
Once every 10 years
icon Premium smartphone
Premium smartphone
4,000 PLN
Once every 4 years
icon Premium smartphone
Smartphone
4,000 PLN
Once every 4 years
This list of example products clearly shows that classic transactional incentives will not apply. "Buy 2 get 1 free" or "make purchases for 500 PLN in a week and get a coupon worth 50 PLN" simply won't work.
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How to select motivational mechanisms for customers in this area?

In the current economic situation, as much as 60% of companies' activities in the loyalty area are focused on non-transactional motivational and engagement mechanisms. Antavo's Global Customer Loyalty Report 2023
transactional incentives
non-transactional incentives
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We often make purchasing decisions based on emotions and only later look for rational confirmation of their correctness
Tony Robbins
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Examples of emotional needs
  • Being important and unique
  • Belonging to a group
  • Desire to stand out in a group
  • Being liked
  • Identification with brand values
Examples of non-transactional incentives
  • Invitation to an event for brand customers
  • Participation in a contest
  • Joining a customer forum
  • Meeting for coffee with a "friendly" customer advisor
  • Personal contact inquiring about satisfaction with product use

Proprietary Model "Loyalty for Years"

We have always believed in non-transactional customer motivations based on basic elements of psychology and behavioral economics. That's why we created an original motivation system that takes into account a wide range of non-transactional incentives that perfectly complement classic transactional incentives.
Level of loyalty and emotional connection with the brand
transactional incentives
non-transactional incentives
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What do our clients say?

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The company Oskar Wegner Sp. z o.o. has developed a gamification solution for employees of our Media Expert stores. The gamification platform effectively supports the realization of business objectives and fosters engagement among employees. At the same time, which is very important to us, we are highly satisfied with the course of cooperation, operational efficiency, and communication with the employees of the Oskar Wegner company. Compared to other firms we collaborate with in implementing various IT applications, our cooperation with Oskar Wegner is exemplary. I wish every organization such a client-oriented approach and focus on problem-solving.Dorota AndrzejczykHR Training Manager
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The company Oskar Wegner Sp. z o.o. has developed a gamification solution for employees of our Media Expert stores. The gamification platform effectively supports the realization of business objectives and fosters engagement among employees. At the same time, which is very important to us, we are highly satisfied with the course of cooperation, operational efficiency, and communication with the employees of the Oskar Wegner company. Compared to other firms we collaborate with in implementing various IT applications, our cooperation with Oskar Wegner is exemplary. I wish every organization such a client-oriented approach and focus on problem-solving.Dorota AndrzejczykHR Training Manager
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Why us?

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25 years of experience in loyalty programs
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70-person team of specialists from many fields, areas, and levels of competence
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Own: Contact Center, reward logistics, business analytics, IT department
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Support in areas such as strategy, legal aspects, reward mechanisms, data security
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High IT security standards and personal data management (ISO 27001, GDPR)
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Organizational culture focused on achieving goals
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