In response to the client's challenges, the idea was born to create a unified communication and motivational platform for salespeople in all stores. The 'Komp Town' Gamification Program is a game aimed at sales employees, involving building and developing a virtual city that meets the needs of residents, such as: ecology, transport, entertainment, and health. The players' task is to build houses, factories, and parks in such a way that residents are happy and increasingly numerous in the player's town. Employees, by achieving store and individual goals, receive monetary and virtual rewards that allow participants to complete missions in the virtual world – in the game. Gamification thus combines two motivational areas – transactional and non-transactional. While the first is well known in the world of loyalty building, where sales translate into financial benefits for the employee, the second is oriented

The first indicator of gamification success was achieving high employee engagement in the world of the Komputronik brand game. From the very beginning, program participants showed great enthusiasm when using the application. The very fact that after many years of the gamification program's operation, employees still log into the system 'after hours' to play, proves that their loyalty to the employer and brand remains at a high level. Work in sales stops being associated solely with focusing on profit, but also combines with entertainment, competition, and satisfaction.