Long-term loyalty

There are products you buy for years to come. A car, motorcycle, bicycle, branded watch, phone, or musical instrument. Loyalty programs for such brands are designed to carefully select incentives and motivations so that the customer chooses to purchase the brand's product again in the future.

How does long-term loyalty differ from classic loyalty?

Products covered by long-term loyalty are not shoes, coffee at a favorite cafe, or refueling at a gas station. There, the transaction amount is small (e.g., between 15 PLN and 500 PLN) and the purchase frequency is even several times a week or month. So how can we check in numbers which products are subject to long-term loyalty?

This list of example products clearly shows that classic transactional incentives will not apply. "Buy 2 get 1 free" or "make purchases for 500 PLN in a week and get a coupon worth 50 PLN" simply won't work.

How to select motivational mechanisms for customers in this area?

In the current economic situation, as much as 60% of companies' activities in the loyalty area are focused on non-transactional motivational and engagement mechanisms. Antavo's Global Customer Loyalty Report 2023

transactional incentives

non-transactional incentives

We often make purchasing decisions based on emotions and only later look for rational confirmation of their correctness

Tony Robbins

Examples of emotional needs

Being important and unique
Belonging to a group
Desire to stand out in a group
Being liked
Identification with brand values

Examples of non-transactional incentives

Invitation to an event for brand customers
Participation in a contest
Joining a customer forum
Meeting for coffee with a "friendly" customer advisor
Personal contact inquiring about satisfaction with product use

Proprietary Model "Loyalty for Years"

We have always believed in non-transactional customer motivations based on basic elements of psychology and behavioral economics. That's why we created an original motivation system that takes into account a wide range of non-transactional incentives that perfectly complement classic transactional incentives.

Level of loyalty and emotional connection with the brand

transactional incentives

non-transactional incentives

What do our clients say?

Why us?

25 years of experience in loyalty programs

70-person team of specialists from many fields, areas, and levels of competence

Own: Contact Center, reward logistics, business analytics, IT department

Support in areas such as strategy, legal aspects, reward mechanisms, data security

High IT security standards and personal data management (ISO 27001, GDPR)

Organizational culture focused on achieving goals

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Discover our original "Loyalty for years" model and see how ... among your customers!